The Font
The Times New Roman font (being one of the most traditional forms of lettering used through time) is selected to represent the traditional values that our company holds dear to our hearts which are integrity, honesty and reliability.
The letter “E” is enlarged and emphasized as it holds several key attributes that are pertinent in all businesses such as Efficiency in its delivery system, Effectiveness in its management approach and Excellence in the quality of the products and services offered.
The Spheres
Spheres are chosen as our logos' graphical representation as they are shapes which do not have any corners and are well balanced, reflecting the business approaches that we undertake, such as never having to cut any corners and looking at solutions from a well rounded and balanced approach.
The three smaller sized spheres are positioned closely together to indicate the general business environment in today's marketplace where many business owners find difficulty in differentiating their businesses from their competitors.
The sphere which breaks away from the three smaller spheres is larger in size as it represents the ability of our brand of services to guide and chart the direction for our clients and distinguish their businesses from the market competition by developing and creating USPs (Unique Selling Propositions/Points) and niche, thus enabling them to grow faster and bigger than their competitors.
The Colors
The color chosen for the letterings is black to represent the bold and strong approach that we take in full confidence to serve our clients' needs. The letter “E” is colored green as it represents two crucial references in the business directions of today which are the universal reference to the color of money (also symbolizing profits for our clients) and the environmental awareness of going green to preserve the earth.
The three smaller spheres are colored in brown, blue and silver to represent the three natural elements of the earth being the land, sea and sky. The different elements also signify the various industries that we cater our professional services to. The larger sphere is colored in green (similar to the letter “E”) to represent the consistency in our actions and principles and also to symbolize the universal reference to the color of money (also symbolizing profits for our clients) and the environmental awareness of going green to preserve the earth.
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